Current and future trends in design

2 recommended sources

Biodesign

Future tense

Biomimicry

Problems going on and how to fix them with design

Retail experience

Not enough shoppers due to Internet shopping

Hero with 1000 faces

Mythology used as a teaching tool

Joseph Campbell

There is a certain typical hero sequence of action that can be detected from many stories around the world; it’s worth writing about. Someone who has gone beyond the normal routine. Who devotes himself to something greater. Spiritual hero.  Myth of the birth of a hero.

Moral objective of saving something, sacrificing yourself for a cause/person/ideal.

Lots of Star Wars references.

The narrative in the form of myth is interpreted through symbols and themes. (Departure and return) themes include:

1.     Facing the dragon

2.     Destroying the dragon

3.     Conquering temptation

4.     Denying the dark side

5.     Discovering himself through the heroic journey

In your design practice you may use the narrative form in Advertising (TVC) TV shorts and infomercials. All communication requires “cultural literacy”

Rhetoric: Three-part structure. A picture, a headline and text organised on a central axis designed to sell and agenda, an idea or a product.

Will your storyboard be a combination of both or one or the other?

Question:

1.                    What has happened to the role models in contemporary films is the model the same or just slightly modified?

2.                    What is cultural literacy?