Meta theory : the underlying beliefs about reality, knowledge and values that structure and guide scholarship.

Cultural Studies: Multifaceted intellectual area that explores the ideological interconnection among media, politics economy and practices of individuals in a cultural system. It attempts to think about the mass media as elements in a whole way of life a complex unity held together by culture, by the production and reduction of system and symbols and messages.

Culture is the wearing of values and beliefs that undergird a particular society or group.