Design writing

Misfit by Kella Jongerious

Jongerius revives the idealism of the arts and crafts movement which followed the industrial revolution. She believes in the dignity of the craftperson and tries to introduce a personal element to the industrially manufactured object. Her strong opinions, like li edelkoort, influnence designers today. She likes to work with firms who have a handcrafted element to their productive process (this is her reaction to the current perception of “commodity fetishism” “the value of handicrafts lies primarily in the impossibility of producing perfect product. 

The function of design, for Jongerius is not just about use. The function of design  lies mainly in its communicative strength in the story that goes beyond basic functionality and is at times at odds with it.

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